A Special Education Publisher Contest – Case Study
The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to honor special education teachers and their students, CB&A...
View ArticleArchdiocese of New York – Case Study
The Situation: When our client’s product, a cloud-based learning and teaching solution, was implemented in four Catholic schools in New York, CB&A leveraged the opportunity to develop a strategy to...
View ArticleUsing Public Relations to Boost SEO – Case Study
The Situation: Our client, a mobile study service, turned to public relations to increase its search engine optimization (SEO). CB&A utilized digital content supported by a media relations campaign...
View ArticleCelebrating 10-Year Anniversary – Case Study
The Situation: With the 10-year anniversary of our client, the nation’s largest E-rate compliance firm, coinciding with the 10th anniversary of the E-rate program, CB&A organized an event for media...
View ArticlePromoting Events to Achieve Visibility – Case Study
The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an international competition designed to help students...
View ArticleBoosting Product Use, Building Customer Loyalty and Increasing Renewals –...
The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building customer loyalty. The client strived to strengthen...
View ArticleCampaign Heightens Visibility, Strengthens Relationships Statewide – Case Study
The Situation: To assist a state education department in creating standards to promote student understanding of Internet safety, our client was selected as a partner to develop an online curriculum...
View ArticleUsing a Statewide Stage to Achieve National Goals – Case Study
Our client, a company that provides online professional development to preK-12 educators, sought to enhance its visibility in the K-12 marketplace through publicizing a partnership with the Arkansas...
View ArticlePlacing Stories in Tech and Consumer Media – Case Study
Our client, the leader in electronic transcript exchange, sought to increase media coverage of its annual college rankings list from the previous year. C. Blohm & Associates leveraged the growing...
View ArticleUsing Current Trends to Drive Stories – Case Study
To support the launch of an online education conference series and an accompanying digital badge program, our client sought media coverage to increase participation and awareness. C. Blohm &...
View ArticleA Special Event to Capitalize on State Partnership – Case Study
Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida...
View ArticleShowcasing Product-Specific Successes – Case Study
Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives....
View ArticleSocial Media Campaign Promotes Effective Conference Communications – Case Study
Our client, a professional association for school district technology leaders, sought to implement a strong social media campaign and communicate a consistent message across all social media channels...
View ArticleDriving Social Media Engagement With A Central Story – Case Study
Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort....
View ArticleMaximizing Visibility at Trade Shows and Conferences – Case Study
Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and...
View ArticleStrengthening Conference Engagement with Twitter – Case Study
Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted...
View ArticleHighlighting Customers Through Local Media Outreach – Case Study
A client developing curricula to comply with Common Core State Standards sought to increase recognition of its learning platform among teachers, school district leaders and community members. The aim...
View ArticleMolding a Thought Leader – Case Study
A professional firm specializing in the federal E-rate funding program sought to establish itself as a national thought leader and leading voice for E-rate reform. To accomplish this goal, CB&A...
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Thought Leadership at the National Press Club – Case Study
The Situation: A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in...
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Increasing Visibility at ISTE – Case Study
The Situation: CB&A sought to increase opportunities for clients at ISTE 2015 by launching BuzzHub, a mutually beneficial, layered approach to visibility at conferences. The event included speed...
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