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A Special Event to Capitalize on State Partnership – Case Study

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Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida Educational Technology Conference (FETC). CB&A provided turnkey special events planning services involving several partner organizations that attracted more than 30 media, industry VIPs and prospective customers. The event reinforced public perception of the client as a premier online service provider.

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