The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to honor special education teachers and their students, CB&A leveraged the opportunity to promote the contest to achieve nationwide recognition and spark participation.
The Results: The successful campaign enhanced visibility, garnered extensive media coverage, and positioned the publisher as a premier provider of instructional materials for students with special needs.
The Results: The successful campaign enhanced visibility, garnered extensive media coverage, and positioned the publisher as a premier provider of instructional materials for students with special needs.