Balancing Coverage Through Strategic Communication and Media Relations — Case...
The Situation: A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic...
View ArticleStorytelling to Engage Audiences — Case Study
The Situation: A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply...
View ArticleEducating Local Communities on School Safety – Case Study
The Situation: A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The...
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The Successful Launch of a Brand in 30 Days on Facebook – Case Study
The Situation: A client launching a new technology product into the education market needed to leverage social media to increase its presence in a crowded digital landscape. CB&A’s digital team...
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Creating Social Media Affection on Valentine’s Day
The Situation: A holiday can be a difficult time to break through all of the clutter on social media to bring attention to a new product. A client recently entered the education market with their new,...
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Storytelling to Engage Audiences — Case Study
The Situation: A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply...
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Using Email To Generate Webinar Participation and Sales Leads – Case Study
The Situation: A CB&A client preparing to host a webinar wished to promote it through a targeted email campaign. The webinar is an important piece of a new business approach providing the chance to...
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Boosting Visibility by Capitalizing on a Local News Story – Case Study
The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made prosthetic feet for a duck left footless by frostbite. Immediately, the...
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