Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.
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