The Situation: To assist a state education department in creating standards to promote student understanding of Internet safety, our client was selected as a partner to develop an online curriculum covering several safety issues. Our client needed to publicize the new, standards-based curriculum through a public relations campaign that targeted state educators and reporters.
The Results: C. Blohm & Associates scheduled a successful press conference, generated nearly 50 news items and filled to capacity the program’s pilot phase, and created remarkable excitement for the new program.